Sales and marketing, working hand-in-hand
While your Salesforce customer relationship management (CRM) solution is invaluable when it comes to managing and tracking your sales, it's equally useful as a marketing tool. What's more, it coordinates these efforts for you online.
Marketing is no longer an afterthought or an untrackable expense. With the exclusive tools of salesforce.com, now you can deploy campaigns quickly, measure their ROI and make adjustments as necessary. You'll see where every dollar goes and what it brings you—launching and tracking your marketing efforts has never been easier.
- Lead capture and tracking
- Search engine campaigns
- Paid-per-click (ppc) campaigns
- Cross-channel program mangement
All your information is available online, thanks to the Salesforce CRM cloud-based platform. Track and manage sales, customer relationships and marketing all at once—anytime from anywhere.
Managing campaigns is no longer a disjointed process across different systems. You have one command center for multichannel campaigns with a consolidated view of campaign spending and performance.
Now you can manage leads over their entire lifespan: tracking leads after they're converted to opportunities and then all the way through the sales cycle to closed business.
Leads that come in from your Web site go directly into Salesforce CRM for appropriate distribution and tracking. Setting up branded landing pages and automating Web lead capture is just a matter of clicks.
Salesforce CRM and Google AdWords are seamlessly integrated—ensuring that your search marketing campaigns are flawlessly executed and tracked alongside your other marketing activities.
Plan and execute high-impact email campaigns to prospects and customers. Integrated response tracking lets you easily measure the results.
With the Force.com platform, you can create applications that fit your business, easily and on the fly. Any process. Any integration. Any UI.
Manage sales and marketing content with all the ease of the consumer Web. Publish the best, most up-to-date collateral with just a few clicks so sales can find it right when they need it.
Marketers no longer have to lean on IT to track marketing ROI. Out-of-the box and custom reports put actionable data at your fingertips, with deep drill-down visibility into pipeline, leads, and campaign results.