Higher Education

Why are over 1400 colleges and universities using Salesforce?

They are using it to have a unified view of every interaction with prospects, students, alumni, donors and other constituents.

What is the Connected Campus?

It’s all of the individual departments working together to serve your students better. For details on the Connected Campus, please see the segments below:

  • Student Recruitment
  • Student Success/Retention
  • Advancement/Alumni
  • Marketing Automation
  • Communities
  • Integrating Salesforce with your ERP System
  • Analytics/Business Intelligence

 

The Decision

When deciding what products in the Salesforce ecosystem would work best for your organization, these components should be considered:

  • Sales Cloud for recruitment and retention
  • Advancement Connect for fundraising, event management and alumni relationships
  • Communities for prospective students, students, alumni and donors
  • Pardot or Marketing Cloud for automating digital communications
  • Business Intelligence/Analytics to help you understand your clients in new ways
  • Salesforce1 Mobile App to access everything from your phone or tablet

 

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