Higher Education

Why are over 2,000 colleges and universities using Salesforce?

They are using it to have a unified view of every interaction with prospects, students, alumni, donors and other constituents.

What is the Connected Campus?

It’s all of your individual departments working together to serve your students better across these areas:

  • Student Recruitment
  • Student Success/Retention
  • Advancement/Alumni
  • Marketing Automation
  • Communities
  • Integrating Salesforce with your ERP System
  • Analytics/Business Intelligence


The Decision

When deciding what products in the Salesforce ecosystem would work best for your organization, these components should be considered:

  • Sales Cloud for recruitment and retention
  • AppExchange apps or custom configuration to manage fundraising, event management and alumni relationships
  • Communities for prospective students, students, alumni and donors
  • Pardot or Marketing Cloud for automating digital communications
  • Business Intelligence/Analytics to help you understand your clients in new ways
  • Salesforce1 Mobile App to access everything from your phone or tablet


Come into focus with Xede

Want a partner that already understands many of your challenges? Seeking insights into new areas of business value?

Get in touch

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